Since its inception, the CCLA regional marketing campaign has generated 10,534 leads. 4,903 of those leads have been contacted via phone call and/or email. 1,968 of the leads have been qualified as ready to enroll at a community college. A total of 1,187 of these students enrolled in one of the 19 CCLA community colleges from Fall 2020 – Spring 2021. A comprehensive social media marketing campaign for the CCLA brand and the LA19 requires an annual investment to effectively and efficiently drive its four primary operational goals:
- Drive awareness of CCLA open-access institutions, career education programs and career opportunities.
- Generate leads who are qualified and interested in learning more.
- Optimize marketing messaging and overall process to target and capture the targeted audiences with a coordinated approach
- Grow enrollment for career education programs across the LA19
Participating Colleges
- Cerritos College
- Citrus College
- Compton College
- East Los Angeles College
- El Camino College
- Glendale Community College
- Long Beach City College
- Los Angeles City College
- Los Angeles Harbor College
- Los Angeles Mission College
- Los Angeles Pierce College
- Los Angeles Southwest College
- Los Angeles Trade-Technical College
- Los Angeles Valley College
- Mt. San Antonio College
- Pasadena City College
- Rio Hondo College
- Santa Monica College
- West Los Angeles College