Since its inception, the CCLA regional marketing campaign has generated 10,534 leads. 4,903 of those leads have been contacted via phone call and/or email. 1,968 of the leads have been qualified as ready to enroll at a community college. A total of 1,187 of these students enrolled in one of the 19 CCLA community colleges from Fall 2020 – Spring 2021. A comprehensive social media marketing campaign for the CCLA brand and the LA19 requires an annual investment to effectively and efficiently drive its four primary operational goals:

  1. Drive awareness of CCLA open-access institutions, career education programs and career opportunities.
  2. Generate leads who are qualified and interested in learning more.
  3. Optimize marketing messaging and overall process to target and capture the targeted audiences with a coordinated approach
  4. Grow enrollment for career education programs across the LA19

Learn more at ccla.com

Partner Colleges

  • Cerritos College
  • Citrus College
  • Compton College
  • East Los Angeles College
  • El Camino College
  • Glendale Community College
  • Long Beach City College
  • Los Angeles City College
  • Los Angeles Harbor College
  • Los Angeles Mission College
  • Los Angeles Pierce College
  • Los Angeles Southwest College
  • Los Angeles Trade-Technical College
  • Los Angeles Valley College
  • Mt. San Antonio College
  • Pasadena City College
  • Rio Hondo College
  • Santa Monica College
  • West Los Angeles College